Mykola Lukashuk on Digital Marketing, SEO, and the Future of PPC Advertising

February 23, 2025

In the fast-evolving world of digital marketing, staying ahead requires constant adaptation. Digital Marketing Expert Mykola Lukashuk, founder and CEO of Marketing Link, shares his insights on the most pressing industry challenges and the trends defining digital marketing in 2025.

From Freelancer to Industry Leader

Lukashuk’s journey began with a passion for web technologies. Starting as an SEO specialist, he expanded his expertise to include PPC advertising, eventually launching his own agency, Marketing Link, in 2016.

“At first, we focused purely on SEO. But as client needs evolved, we added Google Ads, Microsoft Ads, and social media targeting to our services. Now, we provide full-funnel digital marketing solutions for businesses in North America and Europe,” says Lukashuk.

Innovations and Growth Strategies

Marketing Link is expanding its service offerings in response to industry shifts. In 2025, the agency is investing in advanced LinkedIn Ads strategies, refining its use of AI-powered tools, and strengthening its cybersecurity-related services.

“Many businesses underestimate the importance of cybersecurity in marketing. A website breach can halt all advertising efforts, so we’re helping clients safeguard their digital assets while improving marketing performance,” Lukashuk explains.

Automation and AI in Digital Marketing

As AI-powered tools become more advanced, digital marketing is undergoing significant transformation. Yakiv Ads, an automation tool developed by Lukashuk, streamlines ad campaign management, reducing setup time and optimizing performance.

“AI is making marketing more efficient, but it’s not a replacement for strategic decision-making. The best results come from combining automation with expert insights,” he says.

Future Trends and Industry Challenges

Lukashuk identifies key trends shaping digital marketing in 2025:

AI-enhanced advertising strategies – Smart automation tools will refine campaign targeting.
Voice search optimization – SEO strategies must account for conversational search queries.
Data privacy and compliance – Businesses must navigate GDPR and other regulations effectively.
Cybersecurity measures – Protecting digital assets is now integral to marketing success.

“The landscape is changing rapidly. Businesses that stay informed, invest in AI-driven marketing, and prioritize cybersecurity will have a strong competitive advantage in 2025,” concludes Lukashuk.