What is Holly Willoughby's net worth? Businesses deals and earnings revealed ahead of I'm A Celebrity
We take a look at what the influential presenter is worth – and how she became such a bankable star.
What is Holly Willoughby worth?
Holly, the face of big brands including Garnier and Marks & Spencer, is said to be worth around £11million.
The 37-year-old This Morning host also banked a six-figure payout when she became a Diet Coke ambassador last year.
She has backed Microsoft’s Windows Phone, Optiwell yoghurt drink and a bedding range with Dunelm.
Her pearly whites are understood to have bagged her an £80,000 deal with Oral B and their whitening toothpaste in 2012.
She was set to make even more money with the launch of her lifestyle brand Truly.
However, she announced on September 25, 2018 that she'd quit Truly as she is too busy to juggle work with "family time".
What has Holly made from being on TV?
Since making her name on kids' TV in the early 2000s, Holly has become one of the most recognisable faces on TV.
She earns £600,000 a year for This Morning, which she hosts with best pal Phillip Schofield.
The mum-of-three makes another £150,000 per series of Celebrity Juice, which is produced by her husband.
And it was rumoured ITV paid her a rumoured £400,000 to make sure she co-hosted with fan favourite Phil.
Is Holly presenting I'm a Celebrity 2018?
On August 29, 2018 it was confirmed Holly would join Declan Donnelly in hosting I'm a Celebrity, as Ant McPartlin continues his stint in rehab.
In a statement released on This Morning, she said: "I couldn’t be more excited to have been asked to stand alongside Dec for the next jungle adventure.
"I love Ant and want to send him my best wishes and support for a continued recovery. These are big shoes, not to fill, but just to keep warm for a little bit.
"Honestly, I’m a huge fan of I’m a Celebrity and actually feel like I’ve won a competition to go and hang out on my favourite show.
"When is it a good time to tell Dec I’m scared of everything that moves?"
Who is Holly's husband Dan Baldwin?
Holly Willoughby married Dan Baldwin in 2007 and the couple have three children together.
Dan is the cousin of former EastEnders actress Tamzin Outhwaite.
He has been an executive producer on Virtually Famous since 2014 and has also worked on Play to the Whistle, Reality Bites, Celebrity Juice and Through the Keyhole.
Holly and Dan first met on children's TV show Ministry Of Mayhem back in 2004, when she was presenting alongside Stephen Mulhern.
She has admitted that she didn't fancy him at first, but six months later they started going out.
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