Viacom International Studios Closes ‘100 Days To Fall in Love’ Format Sale with Mega (EXCLUSIVE)

Viacom International Studios, a division of Viacom International Media Networks (VIMN) – Americas, announced Thursday it has clinched a format sale on Telefe smash hit romantic comedy “100 Days to Fall in Love” with Mega, Chile’s broadcast network audience leader.

The sale comes after “100 Days To Fall in Love,” one of the leading Latin American titles on Viacom International Studios’ distribution catalog at Mipcom, bowed on Telefe, Argentina’s top rating broadcaster on May 7 with an average 48.4% share. Since then, it has held remarkably well to become this year’s  most-watched fiction on free-to-air TV in Argentina averaging a 45.5% share.

“We are proud that Mega has once again chosen one of our iconic formats to develop its first local adaptation in Latin America,” said Guillermo Borensztein, Vice President of Content Sales and Co-Production for Viacom International Media Networks – Americas.

He added: “We are fully confident that when they undertake the production with their talented team (with whom we have great affinity and several projects together), we will achieve yet another success, as we did years ago with ‘Sres. Papis.’”

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