This Morning viewers slam ‘annoying’ advent calendar segment in September show

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This Morning viewers have slammed an "annoying" advent calendar segment being broadcast in a September episode.

Today's show (September 29) saw the ITV daytime programme welcome Sarah Jossel to the programme to host a "The Best Beauty Advent Calendar segment", despite it still being September.

A Christmas tree was also put up in the This Morning studio, horrifying both This Morning presenter Phillip Schofield and viewers watching at home .

Joining Phil and his co-host Holly Willoughby, Sarah said: "The Christmas tree is up in the studio.

"It might feel like [Christmas is] a long time away but the best beauty advent calendars are available now or coming soon, so we're going to show you the best savings and the best products."

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An unhappy Phil exclaimed: "It's not even October"

Holly, meanwhile, seemed to have a more open mind.

She said: "I don't care. I'd have it all year round. Doesn't feel wrong."

This Morning viewers were also quick to slam the "annoying" segment.

One wrote: "Christmas tree up in September [facepalm emoji]."

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Another said: "They're on about advent calendars on #ThisMorning already. We're still in fecking September, will ye cop yourselves on ffs???? [sic]"

A third commented: "Advent calendars in September? No. Christmas gets earlier and earlier every year and it gets annoying."

On the other side of the argument, one viewer reasoned: "I am the same as Holly.

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"I could/have the Christmas tree up all year round and don't care."

Beauty advent calendars have become a trend over recent years with many health stores and beauty brands releasing their own versions of the product.

This Morning airs from 10 am weekdays on ITV.

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