The ‘Squid Game’ and ‘Lupin’ Effect: 50% Of European Netflix And Amazon Viewing Could Be To Non-English Shows By 2030
At least half of European Netflix and Amazon Prime subs’ viewing time could be spent watching non-English language content by 2030, according to leading analytics firm Digital-i.
The firm’s latest report raised fears of a “devaluation of U.S. and UK productions” if the trend continues moving at this swift pace, having more-than doubled since 2019.
Using its newly-developed SoDa streamer measurement system, Digital-i found that viewers from the major European territories spent 22% of their time watching non-English language content in October 2021 compared with 10% two years prior. Across the same period, the percentage of non-English language shows in Netflix’s catalogue increased from 25% to 31%. Viewing to Amazon’s non-English shows doubled to 16% over the period, while its catalogue increased from 19% to 25%.
October 2021 saw Squid Game dominating but French drama Lupin (pictured) and older but nonetheless popular offerings such as Money Heist and Dark were also flagged as driving the change.
At the current pace, Digital-i predicted that 50% of European Netflix and Amazon viewing will be to non-English language content by 2030.
“As more major U.S. studios roll out their streaming offerings across the globe, it is paramount to understand the type of content that attracts global audiences,” said the report. “As viewers spend more time watching non-English language content, can we expect Hollywood and other English-speaking production powerhouses to. begin to lose their dominance when it comes to the global market for content.”
Must Read Stories
Axed From ‘The Equalizer’; ‘And Just Like That…’ Cast Addresses Assault Claims
New Emmy Rule Eliminates Categorization By Time For Series
Media Stocks Rebound A Day After Omicron-Induced Selloff
Top 10 TV Series Of 2021: Something Old, New & Uniquely Awesome
Read More About:
Source: Read Full Article