Playtime Rolls Into Mipcom with ‘Mental,’ ‘Helvetica’ (EXCLUSIVE)

Playtime, the leading international sales and co-production companies behind Olivier Assayas’s “Non-Fiction” and Laszlo Nemes’s “Sunset,” is rolling into Mipcom with its first TV drama slate.

Headed by former Fox executive Virginie Boireaux, Playtime’s TV division has boarded a pair of high-concept shows with female protagonists — “Mental” (“HP”), a comedy-drama series about Sheila, a twenty-something intern in psychiatry who discovers the burlesque and tragic world of madness; and “Helvetica,” a political thriller mini-series about Tina, a native of Albania in her forties who works as a maid in government offices in Switzerland, and turns into a double agent for the Balkan mob and the Swiss counter-terrorism agency.

“‘Mental’ and ‘Helvetica’ represent perfectly what Playtime is about regarding our international TV ambitions: strong scripts with high concepts,” said Boireaux, who is head of TV sales and acquisitions at Playtime.

“While ‘Mental’ brings out comedy and drama from off-beat situations in a unique setting, ‘Helvetica’ revisits the spy story building it up from an unexpected character’s point of view,” Boireaux added.


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