Playtime Rolls Into Mipcom with ‘Mental,’ ‘Helvetica’ (EXCLUSIVE)

Playtime, the leading international sales and co-production companies behind Olivier Assayas’s “Non-Fiction” and Laszlo Nemes’s “Sunset,” is rolling into Mipcom with its first TV drama slate.

Headed by former Fox executive Virginie Boireaux, Playtime’s TV division has boarded a pair of high-concept shows with female protagonists — “Mental” (“HP”), a comedy-drama series about Sheila, a twenty-something intern in psychiatry who discovers the burlesque and tragic world of madness; and “Helvetica,” a political thriller mini-series about Tina, a native of Albania in her forties who works as a maid in government offices in Switzerland, and turns into a double agent for the Balkan mob and the Swiss counter-terrorism agency.

“‘Mental’ and ‘Helvetica’ represent perfectly what Playtime is about regarding our international TV ambitions: strong scripts with high concepts,” said Boireaux, who is head of TV sales and acquisitions at Playtime.

“While ‘Mental’ brings out comedy and drama from off-beat situations in a unique setting, ‘Helvetica’ revisits the spy story building it up from an unexpected character’s point of view,” Boireaux added.

Related

Atom Egoyan Sets Off 'Guest of Honour' With Playtime, Elevation, Ego Film, Film Farm

Playtime, Animal Kingdom Team on 'Goodnight Mommy's' U.S. Remake