ITV announce details of star-studded music concert to raise money for Ukraine

ITV, STV and Livewire Pictures are joining forces with Disasters Emergency Committee (DEC) andGlobal to stage a two hour fundraiser concert to raise money for the humanitarian appeal in Ukraine.

Concert for Ukraine, which will take place on Tuesday 29 March, will see a star-studded musical line-up and will raise funds for the ongoing DEC Ukraine Humanitarian Appeal.

As well as musical acts, a star-studded presenter line-up will be announced in the next few days and the fundraiser concert, sponsored by Marks &Spencer, will be aired on ITV, STV, ITV Hub and STV Player.

In another way to raise funds, all sponsorship and advertising revenue generated from the broadcast of the event will be donated by ITV to the DEC appeal and it is expected to raise more than £3 million.

While viewers will also be able to donate money throughout the concert, which will also see short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine.

Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said: "Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event."

Kelly Williams and Simon Daglish, Managing Director and Deputy Managing Director, ITV Commercial,
added: "As we’ve witnessed the horrific events unfolding before our eyes we want to work with brands to show our industry's support and raise as much money as possible for the millions of people affected by this crisis.

"The industry has a generous spirit at its heart and now more than ever it is the time to come together and make a difference."

While Saleh Saeed, chief executive of the DEC, said: "It is heart-breaking to see the deepening crisis unfolding in Ukraine as more refugees cross the borders each day with nothing more than what they can carry. The situation for those inside the country is becoming increasingly precarious.

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"But there is something we can all do to bring hope. Funds raised by this concert will make a real difference to those affected by the conflict, sending a strong message of love and enabling DEC charities to help now with urgent aid as well as helping to rebuild lives in the months and years ahead.

"We are grateful to ITV, Livewire Pictures, Global and M&S for their support to this appeal, our special thanks to ITV who have supported DEC with emergency appeals over many decades and just recently for Afghanistan."

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