I’m A Celebrity’s Louise Minchin first to be voted out as new data unveils downfall?
I'm A Celeb: Adam Woodyatt and Simon Gregson introduced
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I’m A Celebrity…Get Me Out Of Here! kicked off with a bang this year as the first ten campmates were split into two and were forced to compete against each other for food. The 2021 celebrities were please with the arrival of Simon Gregson and Adam Woodyatt but the competition is set to hot up as the contestants look forward to the first eviction.
Digital marketing agency Mediaworks analyses tweets to gauge public opinion on the class of 2021.
The agency samples 500 tweets about every celebrity each day.
With this data Mediaworks tracks which celebrities are the most popular and therefore most likely to stay in the series.
From November 12 to November 24, former BBC Breakfast presenter Louise finds herself at the bottom of the chart with a score of minus 0.7.
Read more: I’m A Celebrity viewers slam Naughty Boy over camp U-turn
Paralympian Kadeena Cox is close behind with a negative score of minus 0.6.
Will Louise and Kadeena improve their sentiment score before the first eviction?
At the other end of the scale, Snoochie Shy has sailed to the top of the sentiment chart.
The Radio 1Xtra DJ had a sentiment score of minus 0.6 on November 12 but two weeks later has a positive score of 0.9.
After being voted to do one of the first Bushtucker Trial’s, I’m A Celebrity fans praised the DJ.
Sam tweeted: “Snoochie is so supportive and positive, I love her #imaceleb.”
@ThatJessKid added: “Can Snoochie donate some of her energy to me please #ImACeleb.”
Mitchell Webb wrote: “I love Snoochie such a lovely down to earth kind and funny lady Red heart #ImACeleb.”
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“Snoochie Shy and Naughty Boy I actually love #ImACelebrity #ImACeleb,” shared @Natashagrace_xo
Last year, the Mediaworks’ social sentiment analysis correctly predicted which celebrities would be leaving in 50 percent of the eliminations.
Seven out of the nine contestants voted out prior to the final were in the bottom three of the social sentiment on eviction night.
Meanwhile, bookmakers Betway has tipped football legend David Ginola to win the 2021 series.
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Betway’s Head of PR, Chad Yeomans, said: “Ex-footballer David Ginola has been the most popular contestant after just a few days in the Castle, with actor Danny Millar already confessing to having a “man-crush” on the Frenchman.
“Having started Sunday’s opening show at 9/1, Ginola has been very well-backed and is now the 9/4 favourite.”
Frankie Bridge is in second position with odds of 7/2 while Emmerdale’s Danny Miller is behind at 13/2.
Former Strictly Come Dancing judge Arlene Phillips is the outsider to win with odds of 100/1.
I’m A Celebrity…Get Me Out Of Here! airs on ITV daily at 9pm.
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