I’m A Celebrity fans slam ‘dull’ stars as show suffers devastating blow to viewing figures
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Ant McPartlin and Declan Donnelly launched I’m A Celebrity…Get Me Out Of Here! with record viewing figures but just two weeks later there was a huge drop in figures for the series’ first elimination. The ITV show is famous for its iconic campmate rivalries but this year all the celebrities have uncharacteristically bonded and this could be the reason for viewers switching off.
This year’s I’m A Celebrity launch saw 14.3 million viewers tune in for the campmates’ arrival in the castle.
The episode, which aired on Sunday, November 15 was the show’s biggest ever launch.
However, according to reports, on average 8.1 million viewers tuned in to watch Paralympian Hollie Arnold become the first celebrity to be eliminated from the series on Friday November 27.
The drop of 6.2 million viewers is being blamed on the show’s “nice” bunch of campmates.
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ITV sources told the Mail Online the show intended to be “nicer” this year because of the ongoing coronavirus pandemic.
The broadcaster pointed out an extra 1.2 million people tuned in to Friday’s elimination compared with the same episode last year.
“It’s clear that this year’s I’m A Celebrity is hugely popular with audiences,” a source told the Mail Online.
I’m A Celebrity fans were quick to point out the differences between this year’s campmates and previous tension-riddled years.
One wrote: “I am not surprised it’s losing viewers, we don’t want to watch Celebs sobbing and being nice to each other, it’s just been so dull this year. #ImACeleb.”
“The only thing I dislike about #ImACeleb this year as last year they all like each other so much, no bitching at all, no in-fighting just too nice. Bring back Tony Hadley & Lady C please,” another asked.
Someone else shared: “People being nice to each other is sweet, but tbh it’s dull television #ImACeleb.”
“Disappointed with the lack of arguments and proper scraps on #ImACeleb this year, all so damn nice to each other,” a fourth tweeted.
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However, some viewers appreciated the show’s efforts to keep the campmates friendly with one another.
One said “I don’t usually watch I’m A Celebrity. But this crowd are the nicest people you could meet despite the efforts of the producers to sow division. So nice to see people hug! #ImACeleb.”
“To all those who are moaning that the celebrities are getting on too well in this year’s #ImACeleb,” another added.
Someone else remarked: “#imacelebrity this is the first year I have watched in years & with all the s**t that is going on in the world it is rather nice to see people getting on & supporting each other.”
Meanwhile, former campmate, Hollie confirmed this year’s celebrities have all genuinely got along.
Hollie explained: “Everybody was respectful and helpful and chipped in and I didn’t feel like there were any major weird vibes.
“Of course, there’s going to be some sort of tension, but for me, I never really felt that.”
“Honestly, it was the best camp I could have been in and I love those 11 people,” she told Metro.co.uk.
I’m A Celebrity…Get Me Out Of Here! continues on ITV tonight at 9pm.
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