Facebook Seeks to Rev Up Watch Platform, Sets ‘Real World’ Reboot

As Facebook expands the Watch platform outside the U.S., the company is focused on promoting it as a distribution platform to outside entities, beyond the original programs that Facebook itself licenses for Watch. Content creators and publishers can use Watch to launch shows and share in advertising revenue through Facebook’s Ad Breaks revenue-sharing system of inserting commercial spots in videos.

“As we continue to improve the Watch experience for our partners, we’re deeply committed to giving creators and publishers more opportunities to make money from their videos,” Rajwat said. “Since August, we’ve launched Ad Breaks to eligible Pages in more than 25 countries around the world. We’re continuing to make Ad Breaks available in more countries and in more languages.”

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