Dragons' Den star Steven Bartlett floored by cheeky Coronation Street shout-out

Dragons’ Den star Steven Bartlett was flattered and slightly disturbed to be described as having ‘the body of a young God’ in Monday’s installment of Coronation Street.

In the opening scene of the hour-long episode, Amy Barlow (Elle Mulvaney) was seen educating her granddad, Ken (William Roache) – who was clearly struggling to recall the multimillionaire’s name.

‘You know Steven Bartlett, happy sexy millionaire. Founded an empire from his student flat in Manchester,’ the teenager quipped while referencing the BBC star’s Sunday Times bestseller, Happy Sexy Millionaire.

However, it was Shona Platt’s (Julia Goulding) response that left Amy, and Steven himself, wincing.

‘Oh, I like him. He’s got an old soul and the body of a young God,’ she added before taking a rather suggestive deep breath.

Realising the longing look on her face, she said: ‘Sorry, you crack on!’

Ummm excuse me what ???? 😳 pic.twitter.com/bNZ60kpO1A

The Diary of a CEO founder opted for a humble approach when he shared the clip on Twitter, simply commenting: ‘Ummm excuse me what????

‘This really weirded me out … and I don’t know why was sent to me on Whatsapp by a friends mum,’ he added.

We’re sure he was flattered, really…

Fans quickly responded to the hilarious shout-out, as one tweeted: ‘Steven, If this is not your new bio description in the next hour I will be very disappointed.’

‘You know you have made it when you are mentioned on #corrie!’ another added.

Given his background, Steven has quite a large following on social media.

His Instagram account has raked in more than 1.7 million followers.

His YouTube channel, The Diary Of A CEO, has 159k subscribers and shows the recording of his podcast – which sees Steven chat to celebrities, fellow entrepreneurs and CEOs among other guests.

Matt Hancock, Molly-Mae Hague, Roman Kemp, and many more have given in-depth interviews on the podcast.

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