Dragons' Den bosses didn't think we were good enough to even get on the show – now our booze empire is worth £1.6billion

THE brains behind BrewDog have revealed that Dragons' Den investors missed out on the “best deal in the show’s history” after they were rejected for the show. 

Scores of entrepreneurs have left empty-handed after a verbal lashing from the Dragons – but some plucky contestants go on to have the last laugh.


The biggest missed opportunity in Dragons' Den history, however, didn’t even make it to air. 

In 2008, James Watt and Martin Dickie applied to go on the programme with their craft brewing business, BrewDog.

The pals were invited to do a screen test and pitched their plan to the show's producers.

But bosses decided the company wasn't worthy of investment – and the pair never even got to pitch directly to the Dragons.

"We were totally crushed," BrewDog CEO James wrote on LinkedIn earlier this year.

"We were prepared to offer the dragons 20 per cent for £100,000.

"Based on our latest BrewDog valuation, that investment would now be worth almost £360million, meaning the dragons missed out on by far the best deal in den history.

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"We got over the rejection eventually. But it took a while."

Now worth a staggering £1.6billion, craft beer giant BrewDog continues to soar in popularity, with its brand well recognised across the world. 

It's unclear if the Dragons got over it – or if remembering the blunder still leaves them needing a stiff drink.


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