Best TV technology advances revealed
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Goal-line technology, Hawk-Eye in tennis and photo finish imagery in horse racing and running were said to be the best in-sport innovations. Football’s video assistant referees (VAR) system is deemed the worst tech innovation in sport by more fans (31 percent) than any other tech development.
However, nearly one in five fans said that rugby is doing the best job of using technology to enhance the fans’ experience, suggesting there may yet be hope for VAR technology as it beds in.
Tech has had a major impact on sport, with 76 percent agreeing that it has had a positive effect on fans’ enjoyment.
The research was commissioned for Innovate 21, a new BT Sport competition to find the next big innovation in sports broadcasting.
Jamie Hindhaugh, the chief operating officer, BT Sport, said, “There have been many impressive tech developments in the world of sport and broadcasting, particularly in recent years, and this research has highlighted the importance of tech for sports viewers.
“Sport and sports broadcasting do not stand still though, and we are committed to remaining at the forefront of innovation.
“This is why we’ve launched Innovate 21 to create the opportunity for someone to make a game changing mark on the world of sport.”
When it comes to nostalgia for sports technology, it was Teletext updates that topped the list, followed by waiting for Match of the Day highlights to begin.
Other highly rated sports broadcasting developments included 4K definition, in-depth analysis and enhanced video players to view key moments during the game.
Overall in sport the introduction of prosthetic devices for disabled athletes, undersoil heating and retractable stadium roofs also impressed respondents.
Seeing the action more clearly as well as feeling closer to it and being provided with more insight and information were the most important roles of sports broadcasting according to the study.
While nearly a third thought the most important role of tech in sport was to make the game fairer, while one in six believed it to be improving performance of athletes.
Football topped the sports in terms of best utilising technology to enhance fan’s viewing experience followed by cricket and tennis according to the research via OnePoll.
And aside from television viewing, 53 percent have watched sport on a PC or laptop while 41 percent have soaked up the action via their smart phone.
Overall, 63 percent believe technology has had a positive impact on playing sport and 74 per cent reckon it’s made sport more accessible to a larger audience.
More than six in 10 also believe it’s made watching sport a more sociable experience.
Future-gazing fans revealed they’d also like to see increased use of artificial intelligence, augmented reality and real-time weather data and predictions in sport moving forward.
BT Sport has launched Innovate 21 to find exciting new ideas, technology and services spanning the entire sports broadcast chain from entrepreneurs, creatives and start-ups.
The competition will provide one lucky winner with the opportunity to work with BT to develop their idea for future use.
Since winning the 2018 BT Infinity Lab competition, Sceenic has worked with BT Sport to support last year’s launch of Watch Together on the BT Sport App.
More details on how to enter here.
TOP 10 BEST INNOVATIONS IN SPORT
1. Goal-line technology
2. Hawk-Eye/Cyclops Technology usually used in tennis
3. Photo finish technology – used in horse racing, running and more
4. Prosthetic devices for disabled athletes
5. Under soil heating
6. Retractable stadium roofs
7. Wearable performance monitors – track speed, acceleration, power, distance and heart rate
8. Head and Neck Support (HANS) – used in motorsports, this keeps the head from whipping forwards and backward in a crash, while also preventing excessive twisting movements
9. Snickometer – used when televising cricket to graphically show whether a fine noise or snick occurs as ball passes bat
10. Running apps
WORST 10 INNOVATIONS IN SPORT
1. Video Assistant Referee (VAR)
2. eSports – competitive video gaming
3. Fantasy football insight apps – these analyse data to help gamers
4. Cavity backs – used in golf to help make misfired shots more forgiving
5. Voice activated assistants
6. Ingestible thermometer pills – allows a person’s core temperature to be continuously monitored
7. Snickometer – used when televising cricket to graphically show whether a fine noise or snick occurs as ball passes bat
8. Under soil heating
9. LZR swimsuits
10. Sports analytics services (e.g. Opta stats)
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