AMAs Hits Ratings Lows In Scheduling Move, ‘FBI’ Makes Demo Shift, ‘Black Lightning’ Soft As the CW Kicks Off Fall
The American Music Awards was relocated this year from its longtime mid-late November Sunday berth to an early October Tuesday slot. The move did not fare well. Despite a star lineup, including an opening performance by Taylor Swift, the AMAs (1.8 in adults 18-49 Live+same day, 6.6 million total viewers) was down 25% in the demo and 28% in viewers from last fall to mark all-time lows.
It was a competitive night for the broadcast networks who also faced a deciding Yankees-Red Sox game. Most regular series held up pretty well against AMAs and baseball
NBC’s The Voice (1.2, 9 million) was steady week-to-week in the demo despite having music competition from the AMAs, while This Is Us (2.3, 8.8 million) and New Amsterdam (1.4, 7.1 million) each slipped a tenth in the demo from last week. All three series retained 95%+ of their audience from last week; for This Is Us the retention was 99.5%. The solid Week 3 delivery for New Amsterdam was followed by a Back 9 order this morning to bring its freshman series to 22 episodes. NBC tied ABC for the No.1 slot of the night among adults 18-49.
At Fox, The Gifted (0.7, 2.1 million) held steady while Lethal Weapon (0.7, 3 million) dipped a tenth in the demo as the series is awaiting to hear on a possible two-episode back order in the wake on star Damon Wayans’ announcement that he would be leaving.
CBS’ FBI made a demo shift toward older viewers. With its lead-in, NCIS (1.4, 12.2 million) steady with last Tuesday, matching its L+SD demo result from the first two weeks of the season and adding a few eyeballs vs. last Tuesday, FBI (1.0, 9.1 million) somewhat inexplicably dropped two tenths, -17%, in 18-49, while keeping 97% of its viewership from last week. Both NCIS and FBI faced the younger-skewing AMAs on ABC vs. the older-leaning Dancing with the Stars but only FBI seems to have been affected. The trend continued at 10 PM where NCIS: New Orleans (0.9, 7.9 million) ticked down a tenth in the demo from last week while adding about 100,000 viewers.
In viewers, FBI topped time slot rival This Is Us for a second consecutive week as CBS won the night in that category.
The CW kicked off its fall rollout. At 8 PM, against baseball, the male-skewing The Flash returned to a respectable 0.8 adults 18-49 rating and 2.1 million viewers, an indication that enough viewers knew that the network was turning on the fall lights last night. While The Flash was down -25% from last fall’s opener, it was on par with its previous season average and finale. The Flash also edged Fox in the 8 PM hour among adult 18-49. News was worse for Black Lightning (0.4, 1.2 million), which was down from its Season 1 premiere, average and finale as well as from the premiere of DC’s Legends of Tomorrow in the time slot last fall to hit series lows in viewers and 18-49. In 18-34, Black Lightning ticked up a tenth from its freshman finale and was even with Legends’ debut last season.
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