‘Rabbids Invasion’ Becomes Top Children’s Show in China, Ubisoft Eyes Other IP For TV

“Rabbids Invasion,” based on Ubisoft’s bundles of lunatic energy that made the leap from video games to animated television in 2013, was renewed in China and landed new broadcasters in Japan, the company told Variety Tuesday.

“Rabbids Invasion” is currently the most watched and positively rated children’s show on Chinese television, pulling in more than two billion views across Chinese digital platforms by the end of this summer season, according to Ubisoft’s film and television studio in Paris.

“‘Rabbids Invasion’ was our first major foray into animated series, and we’re thrilled it has resonated with so many audiences and resulted in international success,” said Hélène Juguet, managing director of the Paris studio.

The show is developed in-house at the Ubisoft Paris studio and is now in its fourth season airing in France on France Télévisions. Season four will be available soon on Netflix for international audiences, and on iQiyi in China.

Juguet, who worked for years on the Rabbids video game brand before making the leap to the studio, said that the animation studio was initially formed in response to broadcast companies approaching the company asking if they could license the popular characters.

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