Korea’s Lotte Launches ‘Instructions’ Remake, Asian Blockbuster ‘Divine Fury’

Leading Korean studio Lotte Entertainment will produce a Korean-language remake of Mexican comedy blockbuster “Instructions Not Included.” The group has partnered with Lionsgate-affiliated Globalgate Entertainment, which is developing local-language versions of the Eugenio Derbez-directed picture.

“In addition to distribution rights, our sales and acquisitions businesses, we also see the growing importance of remake deals and international co-productions,” said Justin Choi, GM of Lotte’s international marketing and distribution department. “The demand is growing.”

After a couple of years in a slump, Lotte has returned to the forefront of Korean cinema, propelled by the sensational pan-Asian success of “Along With the Gods: The Two Words” in 2017. Its simultaneously produced sequel, “Along With the Gods: The Last 49 Days,” was also huge hit this year. It earned $90.8 million in Korea alone.

The company unveiled its 2019 lineup at an event on the margins of the Busan International Film Festival this week, and has high hopes that “Divine Fury” can do “Gods”-like business next year. Directed by Jason Kim (“Midnight Runners”), “Divine Fury” is the story of a champion martial artist who has no religion, but becomes an exorcist after stigmata develops on his hands. Currently in production, it stars rising star Park Seo-jun and veteran Ahn Sung-ki.

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