Georgia’s Production Incentives Seal the Deal for Hollywood

Homer Simpson gave the Georgia film and TV production community backhanded props in this season’s premiere of “The Simpsons,” telling prospective producers he had three conditions for permission to turn son Bart’s near-death experience into a movie: input on the script, tickets to the premiere, and, “I’m not thanking the Georgia Film Commission, no matter what.”

The fictional Homer’s ire is likely inspired by the real-life ubiquity of the “Filmed in Georgia” peach logo on screens big and small these days. In the past year, it’s appeared in the end-credit rolls of Marvel blockbusters and numerous other films such as “Jumanji: Welcome to the Jungle” and “Rampage,” as well as a TV series including “The Walking Dead,” “Atlanta,” “Stranger Things,” “Insatiable” and “Ozark.”

Save for “The Walking Dead” and “Atlanta,” none of the above projects are set in Georgia, and if it weren’t for the logo, viewers probably wouldn’t know where they were shot. That’s because the state offers a wide variety of looks, from Atlanta’s ultra-modern downtown to rolling hills in the north and flat farmland in the south, as well as a wealth of swamps, anywhere USA suburbs and folksy small towns. In the upcoming movie “The Front Runner,” about the ill-fated 1988 presidential bid by Gary Hart (played by Hugh Jackman), the state stands in for locales ranging from the Colorado Rockies to coastal Florida.

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