Geneva Film Festival Moves With the Times

When Emmanuel Cuenod came on board the Geneva Intl. Film Festival in 2013, he took the reins of a markedly different event than the one about to unfurl Nov. 2-8.

For one thing, the festival went by a different name. At its inception in 1995, the festival was known as Tous Ecrans — French for “All Screens.” Always a platform for both feature films and television productions of all stripes, the festival has since moved to include digital offerings, Virtual/Augmented Reality content and live events in recent years, befitting a change in name, if not identity.

Last year, it officially became the Geneva Intl. Film Festival – GIFF for short – in a rebrand that spoke to executive/artistic director Cuenod’s view of the industry and his festival’s role within it.

The industry, he felt, was undergoing significant changes. “Today,” explains Cuenod, “the word film has a broader definition.” Whereas the festival once defined itself as a bridge between the TV and film worlds, nowadays consumers stream features, series and direct-to-web content on the same devices, and the festival wanted to reflect that.

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