Charles Rivkin, Jean Prewitt Stress Piracy Prevention at American Film Market

Motion Picture Assn. of America chief Charles Rivkin and Independent Film and Television Alliance topper Jean Prewitt presented a united front against piracy Friday in the opening conference at the American Film Market.

The piracy issue dominated in a 45-minute-long conversation at the Fairmont Hotel titled the Global Perspective before 500-plus attendees as both execs expressed frustration over how to deal with theft of content amid evolving technology.

“We are living in an A.I. world with AOL rules,” said Rivkin, who succeeded Chris Dodd as MPAA chairman in December. “We are not seeing enough accountability from the major internet platforms. It’s an ongoing threat that we need to fight. It is a threat that is ever-changing.”

Rivkin, who reps the six majors (Disney, Fox, Paramount, Sony Pictures, Universal and Warner Bros.), warned that the industry may seek help in Washington, D.C.

“We should not rule out the possibility of legislation because the major internet platforms are not serving the public like they used to,” he said. “When people steal creative content they are threatening the livelihoods of millions — hairdressers, mechanics, caterers.”

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