AT&T Cranks Up Promo Engine for ‘Fantastic Beasts: The Crimes of Grindelwald’

Corporate synergy, meet J.K. Rowling’s Wizarding World.

AT&T and Warner Bros. are hoping some magic transpires with their first large-scale marketing campaign together — for next month’s “Fantastic Beasts: The Crimes of Grindelwald” — since the telecom giant closed the Time Warner acquisition in June.

The multi-pronged push will include AT&T retail stores being decked out with “Fantastic Beasts” posters and interactive displays starting in early November; a dedicated DirecTV on-demand channel for WB’s Harry Potter movies and “Fantastic Beasts and Where to Find Them”; a sweepstakes to win a trip to a premiere; advance screenings for AT&T customers in select markets; and exclusive film-related content across AT&T’s digital channels.

In “Fantastic Beasts: The Crimes of Grindelwald,” which hits theaters Nov. 16, Eddie Redmayne returns as the wizard Newt Scamander, who is called upon by Professor Dumbledore (Jude Law) to track down evil wizard Gellert Grindelwald (Johnny Depp). It was voted this fall’s most-anticipated movie by Fandango users.

AT&T has launched a dedicated website (entertainment.directv.com/wizardingworld) with behind-the-scenes clips, interviews from the cast and creatives of the movie — including screenwriter/producer J.K. Rowling — and other content. AT&T will begin push additional bonus content across its social channels starting later this week.

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