James Martin’s initial book title was turned down in favour of more ‘woke’ option

James Martin straightens lampshade after ITV viewer complains

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James Martin, 49, has opened up about his new book Butter in a new interview and what he wanted to originally call it. The presenter is known for his ITV show James Martin’s Saturday Morning.

But the next one will be called Fat.

James Martin

James is at the forthright of most topics from Brexit to butter, weightloss to talking about his beloved Yorkshire.

Talking in a recent interview with Daily Mail weekend, James admitted that the title of his new book was not what he wanted at first and was “boffed off” for a more woke option.

He said: “Fat – that’s what I wanted to call it – and they said, ‘Mmm, maybe not…’.

“But the next one will be called Fat.”

James decided to do a cookbook on butter as it is such a natural ingredient, and he has spent his entire career using it.

He added: “We shouldn’t take butter for granted.

“It’s such an essential part of our food lives right across the globe that it’s a wonder many more haven’t written books on it before.”

He and his team wrote the book in 21 days during lockdown and photographed his dishes on the floor of his famous Hampshire home.

He detailed how he lost an incredible two stone in five weeks due to the stress of Covid-19.

James added: “I’ve lost 2st in five weeks due to stress of opening and shutting restaurants four times because of Covid.”

He does, however, have good people around him, with a good team helping him throughout.

When he is not presenting his show, he has put his name to at least 27 books.

His latest, Butter, was already on its second reprint the week before publication, and he recently announced that he is joining the relaunch of SpudULike, the jacket potato chain which had 37 outlets when it collapsed in 2019.

Previously James presented Saturday Kitchen from 2006 until 2016, before leaving the BBC.

Over the years, James Martin has cited several reasons for his relatively sudden departure.

In part, his decision was down to the amount of time he had committed to the show.

After taking over from previous host Antony Worrell Thompson in 2006, Martin oversaw the most successful period in the show’s history.

In his resignation statement, Martin said that he was looking forward to getting “lots of lie-ins on a Saturday morning”, as well as pursuing other projects.

James has been in a relationship with his long-term girlfriend Louise Davis since 2011.

You can watch Saturday Morning with James Martin on ITV on Saturday’s from 9.25am

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