How Walmart is pitching advertisers

Hello and welcome to Insider Advertising for April 20. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

First, we’re looking for nominations for the rising stars of PR. Submit your nominations here by April 23.

  • Walmart pitch deck.
  • TikTok becomes a mainstay for brands.
  • Trading apps and influencers.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Walmart’s CEO Doug McMillon.REUTERS/Jonathan Ernst

A Walmart sales presentation reveals how it’s trying to nab e-commerce ad dollars from Amazon

  • Walmart is trying to build an advertising business to take on rivals such as Amazon and Target.
  • A new sales deck shows how Walmart is ramping up its effort to work directly with advertisers, I reported.
  • Walmart also changed how it measures ads’ impact to match Amazon’s approach.

Read the story.


Some brands including Dunkin’ and Eos lay out why they’re making TikTok a mainstay in their ad budgets

  • Some like Dunkin’ and Aerie are spending more on the platform, chasing its young audience.
  • 44% of marketers in a WARC report said they planned to spend more on TikTok in 2021.
  • But the popular video app is still considered too new and risky for others.

Read the story.

SOPA Images/Getty Images

How much money influencers make driving sign-ups for trading apps like Robinhood and Acorns

  • Personal-finance apps like Robinhood and Acorns have surged up the download charts, Amanda Perelli reported.
  • Many influencers earn revenue by driving affiliate-link sign-ups for these hot fintech apps. 
  • YouTube creator Griffin Milks, who has 78,000 subscribers, told Insider that the qualifications to sign up for an affiliate program are often minimal. 

Read the story.

More stories we’re reading:

  • YouTube has demonetized James Charles temporarily amid allegations that he sexted minors (Insider)
  • A Bain fund just invested in a natural soap brand. Its managing director explains what made the soap stand out in a sea of better-for-you, socially conscious startups. (Insider)
  • Inside Uber CEO Dara Khosrowshahi’s 4-year quest to root out the toxic culture that nearly sank the world’s most valuable startup (Insider)
  • Apple will welcome Parler, the Twitter alternative favored by conservatives, back on its app store (Insider)
  • Sports site Action Network looks for buyer as online betting grows (The Information)
  • Tribune Publishing ends discussions with Maryland hotel executive, moving forward with hedge fund Alden’s bid for newspaper chain (Chicago Tribune)
  • Britain’s Kantar nears $1.5 billion deal to buy Vista-backed Numerator, sources say (Reuters)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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