Hello and welcome to Insider Advertising for April 20. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
First, we’re looking for nominations for the rising stars of PR. Submit your nominations here by April 23.
Walmart pitch deck.
TikTok becomes a mainstay for brands.
Trading apps and influencers.
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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.
Walmart’s CEO Doug McMillon.REUTERS/Jonathan Ernst
A Walmart sales presentation reveals how it’s trying to nab e-commerce ad dollars from Amazon
Walmart is trying to build an advertising business to take on rivals such as Amazon and Target.
A new sales deck shows how Walmart is ramping up its effort to work directly with advertisers, I reported.
Walmart also changed how it measures ads’ impact to match Amazon’s approach.
Read the story.
Dunkin
Some brands including Dunkin’ and Eos lay out why they’re making TikTok a mainstay in their ad budgets
Some like Dunkin’ and Aerie are spending more on the platform, chasing its young audience.
44% of marketers in a WARC report said they planned to spend more on TikTok in 2021.
But the popular video app is still considered too new and risky for others.
Read the story.
SOPA Images/Getty Images
How much money influencers make driving sign-ups for trading apps like Robinhood and Acorns
Personal-finance apps like Robinhood and Acorns have surged up the download charts, Amanda Perelli reported.
Many influencers earn revenue by driving affiliate-link sign-ups for these hot fintech apps.
YouTube creator Griffin Milks, who has 78,000 subscribers, told Insider that the qualifications to sign up for an affiliate program are often minimal.
Read the story.
More stories we’re reading:
YouTube has demonetized James Charles temporarily amid allegations that he sexted minors (Insider)
A Bain fund just invested in a natural soap brand. Its managing director explains what made the soap stand out in a sea of better-for-you, socially conscious startups. (Insider)
Inside Uber CEO Dara Khosrowshahi’s 4-year quest to root out the toxic culture that nearly sank the world’s most valuable startup (Insider)
Apple will welcome Parler, the Twitter alternative favored by conservatives, back on its app store (Insider)
Sports site Action Network looks for buyer as online betting grows (The Information)
Tribune Publishing ends discussions with Maryland hotel executive, moving forward with hedge fund Alden’s bid for newspaper chain (Chicago Tribune)
Britain’s Kantar nears $1.5 billion deal to buy Vista-backed Numerator, sources say (Reuters)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Walmart’s CEO Doug McMillon.REUTERS/Jonathan Ernst