Davina McCall pitched mid-life version of Love Island to ITV

Davina McCall, 55, was dead set on flying out to the Love Island villa with a party of middle aged contestants looking for love, and she pitched the project to ITV way back in 2021.

It has now been confirmed she will be the host of a show almost exactly like the one she had pictured, perhaps drawing on her own experience of finding the perfect partner in her fifties.

The Masked Singer star and fitness entrepreneur, who is currently loved-up with hairdresser Michael Douglas, revealed all in a new interview which spills the beans on how the show came to fruition.

While the world is accustomed to seeing the chiselled chests and plump pouts of eligible 20-somethings competing for one another’s affections, Davina was convinced the older generation should get to enjoy the same opportunities.

“I felt it was so important that I wrote to ITV 18 months ago and I said, ‘You guys need to do a midlife dating show,'” she declared to the Mirror.

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“My original idea was to keep the Love Island villa going then to fly out myself with a load of midlifers who want to find love.”

Davina, who admits she loves catching up with the original version of the show, added her pitch included case studies from friends of a similar age to herself.

“These are people who have really lived a life and got to a point where maybe they have been single for years or maybe they just got divorced,” she explained.

According to recent statistics published on NimbleFins, the average age for divorce in the UK is 46.4 years of age for men and 43.9 for women, meaning there could potentially be lots of singletons looking for a second chance at love.

Davina has insisted that, far from mid-life becoming boring, it is for many a time when the party is just getting started.


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The TV host enthused she was recently dancing the night away at a 60th birthday party as Trevor Nelson DJed, and she had also been holidaying in Dublin.

Meanwhile, Davina has also launched a clothing collection with Britain’s Got Talent judge Amanda Holden, 52, who has famously declared that she still wants men to wolf-whistle at her even when she’s a pensioner.

Davina is keeping busy with her hugely successful fitness platform, Own Your Goals too, while she co-hosts the podcast Making The Cut with her partner Michael.

The pair are now living together, following her previous 17-year marriage with ex-husband Matthew Robertson, with whom she shares three children.

She’s keen to ensure the new show inspires mid-lifers to believe it’s never too late to look for love, even if they’ve failed before.

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