A new report lays out the $4.8 billion PR tech industry

Hi and welcome to Insider Advertising for April 30. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • The $4.8 billion PR tech industry.
  • Facebook warns advertisers about Apple’s privacy move.
  • Google’s return to offices.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.


How small companies are taking on giants like Cision and Meltwater for a piece of the $4.8 billion PR tech business

  • A new report from Burton-Taylor International Consulting lays out how small companies are taking on juggernauts like Cision and Meltwater, Sean Czarnecki reported.
  • Social media is PR tech’s biggest, fastest growing segment with $2.2 billion spent in 2020.
  • This report comes at a time of increasing investor interest in PR tech.

Read the story.

Facebook CEOP Mark Zuckerberg in New York City on Friday, Oct. 25, 2019.AP Photo/Mark Lennihan

Leaked memo: Facebook details how Apple’s privacy change will impact its advertising business

  • A leaked Facebook memo to advertisers lays out how Apple’s new iOS 14.5 will impact ad campaigns, Patrick Coffee and I reported.
  • The memo warns that results will fluctuate and audiences will shrink.
  • Certain attribution tools will no longer be available.

Read the story.

Google in Manhattan.Mark Lennihan/AP Photo

Google’s push to bring employees back to offices in September is frustrating some employees who say they’ll quit if they can’t be remote forever

  • Google employees are expected to return to offices in September.
  • Some employees aren’t happy about the idea. Others want details on the new hybrid plans, Hugh Langley reported.
  • One employee told Insider they quit because Google wasn’t permitting a fully remote policy.

Read the story.

More stories we’re reading:

  • WarnerMedia’s content power players: The top 19 execs running studios and networks like Warner Bros., HBO, and HBO Max after a massive reorg (Insider)
  • ByteDance is building a new BytePlus division to sell the systems underpinning TikTok’s wild success to other companies (Insider)
  • Facebook to pay $5 million to local journalists in newsletter push (Reuters)
  • WPP denies shares to founder Sorrell, who calls move ‘petty’ (Bloomberg)

Thanks for reading and see you Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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